Privacy policy

Overview

Forklifts Direct Pty Ltd (“Forklifts Direct”, “we”, “us”, “our”) operates this website and online store, including all related content, features, tools, products, and services (the “Services”) to provide customers with a secure and efficient shopping experience.

Our Services are hosted and supported by Shopify. Shopify provides the technical platform that enables us to offer our store and may collect and process personal information as part of this service.

This Privacy Policy explains how we collect, use, store, and disclose personal information when you interact with our website, make a purchase, contact us, or otherwise use our Services.

By using our Services, you acknowledge that you have read and understand this Privacy Policy.

If there is any inconsistency between this Privacy Policy and any other terms, this Privacy Policy applies to the handling of personal information.

Personal Information We Collect

“Personal information” means information that can identify you or could reasonably be linked to you.

We may collect the following types of personal information:

Contact details such as name, billing address, shipping address, phone number, and email address
Payment information such as payment method, transaction details, and billing information (processed securely via third-party payment providers)
Order and transaction information including products viewed, purchased, returned, or exchanged
Account information such as login details, preferences, and settings (if applicable)
Communication information such as enquiries, support requests, and correspondence
Device and technical information such as IP address, browser type, device identifiers, and connection details
Usage information such as how you interact with our website and Services

We do not knowingly collect sensitive personal information unless required to provide a service or comply with the law.

How We Collect Personal Information

We collect personal information in the following ways:

Directly from you when you place an order, submit an enquiry, or interact with our Services
Automatically through your use of our website, including via cookies and similar tracking technologies
From service providers such as Shopify, payment processors, analytics tools, and logistics providers
From third parties where permitted by law or where you have authorised the sharing of information

How We Use Personal Information

We use personal information to operate and improve our business, including to:

Provide and fulfil orders, including processing payments and arranging delivery
Manage customer enquiries, support requests, and communications
Maintain and improve our website, products, and Services
Detect and prevent fraud, misuse, or security issues
Comply with legal obligations and regulatory requirements
Conduct analytics to improve user experience and business performance
Send marketing communications (where permitted by law), which you may opt out of at any time

Disclosure of Personal Information

We may share personal information with:

Shopify and service providers who assist with hosting, payments, analytics, IT services, fulfilment, and customer support
Logistics and shipping providers to deliver orders
Marketing and advertising partners where permitted, including for website optimisation and advertising purposes
Professional advisers such as accountants, insurers, or legal representatives where required
Regulatory bodies or law enforcement where required by law
Business transactions such as restructuring, sale, or transfer of business assets

We do not sell personal information.

Cookies and Tracking Technologies

Our website uses cookies and similar technologies to:

Enable website functionality
Analyse website traffic and usage
Improve user experience
Support advertising and remarketing

Third-party tools may include analytics and advertising platforms such as Google services, Meta platforms, and other marketing tools used to understand website performance and customer engagement.

You can manage or disable cookies through your browser settings.

Shopify Platform

Our store is hosted on Shopify. Personal information collected through our store is processed by Shopify to help operate, secure, and improve the Services.

Your information may be stored and processed in countries outside your location. Shopify may also use aggregated or anonymised data to improve its platform services.

For more information about how Shopify handles personal data, please refer to Shopify’s privacy documentation available on their official website.

Data Storage and Security

We take reasonable steps to protect personal information from misuse, loss, unauthorised access, modification, or disclosure.

However, no method of transmission over the internet or electronic storage is completely secure, and we cannot guarantee absolute security.

Personal information is retained only for as long as necessary to:

Provide Services
Comply with legal obligations
Resolve disputes
Enforce agreements

Your Rights

Depending on your location, you may have rights to:

Access personal information we hold about you
Request correction of inaccurate information
Request deletion of your personal information (where applicable)
Object to or restrict certain processing activities
Withdraw consent for marketing communications

We may require verification of identity before processing requests.

Marketing Communications

We may send promotional messages about our products and services where permitted.

You may opt out at any time using unsubscribe options or by contacting us through available channels.

Even if you opt out of marketing, we may still send transactional or service-related messages (such as order updates).

International Data Transfers

Your personal information may be stored or processed outside your country, including in countries where Shopify or our service providers operate.

Where required, we rely on appropriate safeguards such as standard contractual clauses or equivalent legal protections.

Third-Party Links

Our website may contain links to third-party websites. We are not responsible for the privacy practices or content of those websites. We recommend reviewing their privacy policies before providing personal information.

Children’s Privacy

Our Services are not intended for children, and we do not knowingly collect personal information from individuals under the age of 18.

If we become aware that personal information has been collected from a minor without appropriate consent, we will take steps to delete it where required.

Changes to This Policy

We may update this Privacy Policy from time to time to reflect operational, legal, or regulatory changes. Updates will be posted on this page with a revised “Last updated” date.